Thursday, June 25, 2020

Call for Papers | Journal of International Marketing: Well-Being in a Global World

Call for Papers | Journal of International Marketing: Well-Being in a Global World

Special Issue Coeditors: Amir Grinstein, Petra Riefler, and Kelly Hewett Well-being is an important and broad societal concept that goes beyond mere satisfaction with consumption experiences, reflecting various aspects of overall life satisfaction such as safety, social relations, physical health, and prosperity. It is an important marker of success for individuals, organizations, and countries. International […]
The post Call for Papers | Journal of International Marketing: Well-Being in a Global World appeared first on American Marketing Association.

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3 Types of Marketing Videos That You Can Make Remotely

In our 2020 State of Marketing report, video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year.
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Google Guided Recipes Blindsides Recipe Niche via @martinibuster

Recipe publishing community surprised by Google announcement. New feature triggers structured data warnings.The post Google Guided Recipes Blindsides Recipe Niche via @martinibuster appeared first on Search Engine Journal.
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150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 
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Real Time Lead Gen

Real Time Lead Gen

Call for Papers | Journal of International Marketing: Well-Being in a Global World
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Thursday, June 18, 2020

Press Release from the Journal of Marketing: Beauty and the Beast – Why Both Can Win at Social Selling

Press Release from the Journal of Marketing: Beauty and the Beast – Why Both Can Win at Social Selling

Consumers tend to make judgments of a seller’s sociability, competence, and credibility based on facial attractiveness. Interestingly, the “premium” works at both ends of the spectrum in that attractive and unattractive sellers do better than people with ordinary faces.
The post Press Release from the Journal of Marketing: Beauty and the Beast – Why Both Can Win at Social Selling appeared first on American Marketing Association.

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A/B Testing on Facebook: How to Do It Right

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers.
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Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.The post Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern appeared first on Search Engine Journal.
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For Social Sellers, Attractiveness Is Part of the Product

A new study demonstrates the impact of attractiveness on social selling using Airbnb. Attractive hosts had a 6% higher occupancy rate than plain ones.
The post For Social Sellers, Attractiveness Is Part of the Product appeared first on American Marketing Association.

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Real Time Lead Gen

Real Time Lead Gen

Press Release from the Journal of Marketing: Beauty and the Beast – Why Both Can Win at Social Selling
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Thursday, June 11, 2020

Marketing News COVID-19 Special Issue: Marketing During the Pandemic

Marketing News COVID-19 Special Issue: Marketing During the Pandemic

This COVID-19 special issue of Marketing News explores what marketers can do to navigate the uncertainty of the coronavirus pandemic.
The post Marketing News COVID-19 Special Issue: Marketing During the Pandemic appeared first on American Marketing Association.

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Elementor Pro Critical Vulnerability via @martinibuster

Critical vulnerabilities in Elementor Pro allows hacker control of websiteThe post Elementor Pro Critical Vulnerability via @martinibuster appeared first on Search Engine Journal.
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Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST]

Learn more about Mary Davies and her passion for user experience and social media, being actively involved in the SEO community, and advocating for others.The post Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] appeared first on Search Engine Journal.
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How to Create and Execute a Successful Lead Gen Strategy

Your audience no longer wants you to buy their attention — they want you to earn it.
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
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Real Time Lead Gen

Real Time Lead Gen

Marketing News COVID-19 Special Issue: Marketing During the Pandemic
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Thursday, June 4, 2020

19 Examples of Brilliant Email Marketing Campaigns [Template]

19 Examples of Brilliant Email Marketing Campaigns [Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
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3 Ways to Measure Link Quality via @martinibuster

Consider these three tips as a framework for thinking about what it truly means when we talk about quality links.The post 3 Ways to Measure Link Quality via @martinibuster appeared first on Search Engine Journal.
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The Beginner's Guide to Conversion Rate Optimization (CRO)

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows. 
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Press Release from the Journal of Marketing: Why Smartphones Are Digital Truth Serum

People are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers.
The post Press Release from the Journal of Marketing: Why Smartphones Are Digital Truth Serum appeared first on American Marketing Association.

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Justin Hess at Real Time Lead Gen

Justin Hess at Real Time Lead Gen

19 Examples of Brilliant Email Marketing Campaigns [Template]
Real Time Lead Gen Resources