Thursday, August 27, 2020

How Anxiety—and Hope—Can Drive New Product Adoption

How Anxiety—and Hope—Can Drive New Product Adoption

Marketers seek to evoke hope rather than inspire anxiety during new product launches. But is this the correct approach?
The post How Anxiety—and Hope—Can Drive New Product Adoption appeared first on American Marketing Association.

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Facebook Brings Small Business Fundraisers to Instagram via @MattGSouthern

Facebook is bringing fundraisers for personal causes to the Instagram platform, which small businesses can utilize to raise money.The post Facebook Brings Small Business Fundraisers to Instagram via @MattGSouthern appeared first on Search Engine Journal.
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How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2 via @iPullRank

Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model.The post How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2 via @iPullRank appeared first on Search Engine Journal.
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Carbon Footprinting and Pricing Under Climate Concerns

Develop green products or create a green organization? Companies that market sustainable products risk blowback from consumers and regulators if rising product sales increase their carbon emissions.
The post Carbon Footprinting and Pricing Under Climate Concerns appeared first on American Marketing Association.

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Real Time Lead Gen

Real Time Lead Gen

How Anxiety—and Hope—Can Drive New Product Adoption
Real Time Lead Gen Resources

Thursday, August 20, 2020

The Essential Guide to Rebranding

The Essential Guide to Rebranding

Rebranding is a challenging time for any organization. We partnered with industry experts to compile unique insights, learnings and strategies into the full journey of rebranding a company while solving for the daunting tasks that come with it. Along with strategies to drive the most value out of your rebrand, key details in the guide […]
The post The Essential Guide to Rebranding appeared first on American Marketing Association.

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101 Quick & Actionable Tips to Improve Your SEO via @annaleacrowe

Looking for actionable and proven SEO tactics? The kind that will help you now? Here are 101 quick SEO tips, tricks, and secrets that work.The post 101 Quick & Actionable Tips to Improve Your SEO via @annaleacrowe appeared first on Search Engine Journal.
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The Impact of Advertising and R&D on Bankruptcy Survival

A new Journal of Marketing study finds that managers can increase their accuracy in predicting whether a bankrupt company will survive by considering the company’s advertising and R&D.
The post The Impact of Advertising and R&D on Bankruptcy Survival appeared first on American Marketing Association.

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Microsoft Digital Commerce: What Valuable Shoppers Are Doing and Where to Find Them

Luth Research partnered with Microsoft to study shopping habits over an 18-month period. Now more than ever it is important to know what consumers want to hear from brands and what their digital behaviors are during the path to purchase. This ebook takes a deep dive into the behavioral analysis of the role search plays […]
The post Microsoft Digital Commerce: What Valuable Shoppers Are Doing and Where to Find Them appeared first on American Marketing Association.

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Real Time Lead Gen

Justin Hess

The Essential Guide to Rebranding
Real Time Lead Gen Resources

Thursday, August 13, 2020

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Think email marketing is dead?
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7 Google Ads Shortcuts for Better Results with Less Effort via @SusanEDub

Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.The post 7 Google Ads Shortcuts for Better Results with Less Effort via @SusanEDub appeared first on Search Engine Journal.
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Google Creates a New Way to Drive Traffic Via Image Search via @MattGSouthern

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to drive traffic.The post Google Creates a New Way to Drive Traffic Via Image Search via @MattGSouthern appeared first on Search Engine Journal.
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TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits via @SusanEDub

Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.The post TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits via @SusanEDub appeared first on Search Engine Journal.
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Justin Hess at Real Time Lead Gen

Real Time Lead Gen

Why Consumers Subscribe and Unsubscribe from Email [New Data]
Real Time Lead Gen Resources

Thursday, August 6, 2020

How HubSpot Video Managers Coordinate and Produce Content Remotely

How HubSpot Video Managers Coordinate and Produce Content Remotely

In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
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The Plain-English Guide to Negative Keywords

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
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Learning to Love Your Complaining Customers

On average, 11.1% of customers complain. Do you know how that affects firm performance?
The post Learning to Love Your Complaining Customers appeared first on American Marketing Association.

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How to Hire a Freelance Web Developer

So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right.
Then it happens.
You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.”

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Real Time Lead Gen

Real Time Lead Gen

How HubSpot Video Managers Coordinate and Produce Content Remotely
Real Time Lead Gen Resources