Facebook Boycott: Starbucks and Diageo to Pull Ads
July 31, 2020 at 04:03PM
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Friday, July 31, 2020
Thursday, July 30, 2020
Schema Success Stories: Using Structured Data to Boost Traffic via @marktraphagen
Schema Success Stories: Using Structured Data to Boost Traffic via @marktraphagen
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.The post Schema Success Stories: Using Structured Data to Boost Traffic via @marktraphagen appeared first on Search Engine Journal.
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What is the Purpose of Marketing? [FAQ]
Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising."
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Call for Papers | Journal of Public Policy & Marketing: Marketing-Based Initiatives to Prevent Radicalization
Manuscripts to be considered for this special issue should be submitted from February 1 to March 31, 2021
The post Call for Papers | Journal of Public Policy & Marketing: Marketing-Based Initiatives to Prevent Radicalization appeared first on American Marketing Association.
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8 of the Top Marketing Challenges Faced Globally [New Data]
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
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Schema Success Stories: Using Structured Data to Boost Traffic via @marktraphagen
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Tuesday, July 28, 2020
10 Ways to Make Your Blog Post Interactive
Friday, July 24, 2020
Capital market absorbs $12b in a quarter
Thursday, July 23, 2020
Optimize or Advertise? Comparing Organic vs. Paid Social Media
Optimize or Advertise? Comparing Organic vs. Paid Social Media
They say, "The best things in life are free." Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.
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Why Google Ads Might Not Be Working for You via @SusanEDub
Google Ads account performance can struggle and be difficult to diagnose. Find out the most common reasons accounts struggle and how to address them.The post Why Google Ads Might Not Be Working for You via @SusanEDub appeared first on Search Engine Journal.
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We Are Sunsetting Reply, Here’s Everything You Need to Know
In 2015, we made Buffer’s most significant acquisition and acquired Respondly, which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited […]
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Google‘s New Chrome Extension Supports ‘Scroll to Text Fragment’ Feature via @MattGSouthern
Google has released a new Chrome extension that makes it easier for people to link to specific pieces of text within a page.The post Google‘s New Chrome Extension Supports ‘Scroll to Text Fragment’ Feature via @MattGSouthern appeared first on Search Engine Journal.
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Optimize or Advertise? Comparing Organic vs. Paid Social Media
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Tuesday, July 21, 2020
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
July 21, 2020 at 03:58AM
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July 21, 2020 at 03:58AM
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Friday, July 17, 2020
New marketing agency launches in Lawrenceville
Thursday, July 16, 2020
7 Companies Hosting Great Virtual Conferences
7 Companies Hosting Great Virtual Conferences
In April 2020, I attended the two-hour special "ACM Presents: Our Country". In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.
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Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
The “dueling preferences approach”—which frames prosocial giving (e.g., small donations and tips) as a choice between two options (e.g., summer vs. winter)—increases giving compared to a standard giving appeal. Dueling preferences boosts prosocial gifts by providing consumers with the opportunity to self-express valued identities or preferences. This approach is most effective at increasing giving (a) when you provide dueling options (vs. a single option), (b) when you choose expressive options, and (c) among target populations that particularly enjoy self-exprSee Original Article
The Complete Guide to Local SEO for Multiple Locations via @BrianHarnish
There are many ways to optimize your website for local search so you can be found for multiple locations. Learn the complete process in this guide.The post The Complete Guide to Local SEO for Multiple Locations via @BrianHarnish appeared first on Search Engine Journal.
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When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
Media outlets do not report corporate misconduct, such as environmental offences, corruption, or violations of societal standards around human rights or employee working conditions, consistently and independently. Instead, media are often influenced by their own interests, including advertising revenues paid by offending companies.
The post When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries appeared first on American Marketing Association.
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Justin Hess at Real Time Lead Gen
7 Companies Hosting Great Virtual Conferences
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Tuesday, July 14, 2020
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook
July 14, 2020 at 04:07AM
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July 14, 2020 at 04:07AM
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Friday, July 10, 2020
Really looking forward to this! pic.twitter.com/bTBOtHM6Hs
Tuesday, July 7, 2020
Diagnose Google Ads’ Performance Changes Faster With Explanations via @SusanEDub
Diagnose Google Ads’ Performance Changes Faster With Explanations via @SusanEDub
July 07, 2020 at 03:59AM
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July 07, 2020 at 03:59AM
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Friday, July 3, 2020
Fusion Marketing Group Celebrates 10th Anniversary
Thursday, July 2, 2020
Sometimes you gotta take the world, grab it by the neck, and bend it to your will. (Sometimes being all the time.)
Sometimes you gotta take the world, grab it by the neck, and bend it to your will. (Sometimes being all the time.)
Sometimes you gotta take the world, grab it by the neck, and bend it to your will. (Sometimes being all the time.)
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@Frank_Kern Frank Kern
Ronnie knows the drill for sure.pic.twitter.com/JXT2yFF9pW
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Thanks to the sevenfigureagency folks for making this (even though I look super blasted lol).pic.twitter.com/RMG26SuLiO
Thanks to the sevenfigureagency folks for making this (even though I look super blasted lol). pic.twitter.com/RMG26SuLiO
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The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again
It was the first day of my first internship in college. When I walked in the doors, my boss gave me a brief, 20-minute rundown on how the organization was structured, what my role entailed, and what my first assignment would be.
Then, I found my cubicle and got to work ... feeling both largely unprepared and frustratingly secluded.
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Sometimes you gotta take the world, grab it by the neck, and bend it to your will. (Sometimes being all the time.)
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